Brand Vision

To lead the future of Beta Generation by creating sustainable, expressive fashion that grows with them and builds a community around what they love.

Brand Mission

To help Millennial parents by offering sustainable, future-ready clothing made for Generation Beta clothes that grow with their kids, support self-expression, and connect them to a like-minded community.

FOUNDER

MITHIL ADARSH

I started Bettakind with one clear purpose to create something just for Generation Beta.They’re the most creative, connected, and fast-changing generation the world has ever seen but when it came to fashion, nothing felt truly made for them.

So I built Bettakind: a brand that grows with kids, reflects their digital lives, and gives them the freedom to express who they are.This is more than clothing. It’s a space made exclusively for Gen Beta.

To belong. To create. To be kind. And to wear the future.

Thank you for being part of this journey.
Let’s build something better, together.

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